Meanwhile, HSBC says it wanted the front card design “to be simple, clean and effective to benefit our customers with disabilities. First Direct says its redesign means your card will be easier to find if you are scrolling through a digital wallet. Some will wonder whether moving the numbers to the back and the other design changes are all about aesthetics, as banks attempt to woo the “Instagram generation” by freshening up their products.īut there are other factors at play, some of which reflect the rapid rise of digital wallet services such as Apple Pay. Halifax, HSBC and First Direct are just a few of the others that have done the same. Barclaycard redesigned its credit cards earlier this year to remove numbers from the front, while NatWest started to roll out new-look debit cards – where “all the usual card info is now on the back” – in April. Photograph: ChaseĪmong the high street banks, there is certainly a trend.
But while the move has been welcomed by some customers, others have questioned how easy it is to pay for items online or by phone.Ĭhase’s numberless debit card. It says this adds an extra layer of security for customers. Since then, in the UK, the digital bank Chase has made a feature of the fully numberless debit card that you get with its current account. These cards, made available to the company’s investors, had all the numbers removed. In early 2020, a payment service called Curve announced it had launched “the first numberless cards in Europe”. However, it is now increasingly common to see a fairly simple and uncluttered front, or maybe an eye-catching image ( such as a bright yellow beach hut), with the numbers and other personal information printed on the back. For decades, bank cards broadly looked the same: fairly utilitarian, with the account holder’s name, the long number and the “valid from” and “expires end” dates all usually on the front (plus, in the case of debit cards, the account number and sort code), and the three-digit card security code typically on the back.
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